Overall Show Score is a composite metric found on the Product Dash in Explori for benchmarking surveys which gives a summary of the performance of your event relative to Explori's industry benchmarks.
Overall Show Score is exclusive to Explori due to our large database of benchmarking data of over 2,700 events worldwide which use Explori's to conduct their post-event feedback surveys.
This is calculated by using the 4 core questions used in the vast majority of all surveys:
- Overall Satisfaction
- Likelihood of Return
- Net Promoter Score
- Importance of Event (Value for Money in consumer visitor surveys)
The performance of the event on each of these KPIs is then compared to Explori's database to provide a percentile rank. On each of the dials the needle indicating the event's performance will fall into one of three different colour ranges, dependent on how the show has scored for each metric:
To calculate Overall Show Score, the ranking of each KPI is given a weighting, indicated by the diagram below (40% to Overall Satisfaction, 20% to the other three KPIs), which are then summed to give a score between 0 and 100.
An Overall Show Score of 0 would indicate that the show sits at the bottom of Explori's benchmarking data for all four metrics, whereas 100 would be the highest rated event for each of the KPIs.
Below are two worked examples based on how Overall Show Score is calculated.
- For the Green Event =
(90% x 40%) + (95% x 20%) + (80% x 20%) + (100% x 20%) = 91%
Overall Show Score = 91
- For the Red Event =
(20% x 40%) + (10% x 20%) + (5% x 20%) + (25% x 20%) = 16%
Overall Show Score = 16
NOTE - Overall Show Score is a 'live calculation' as it takes into account the performance of any shows which take place after the survey in question. Even if the survey is closed, the Overall Show Score may change slightly (movement of less than +/- 1.00) given a show's performance relevant to all shows in the Explori benchmarking database.